Jetour Enters Malaysia as a Separate Entity from Chery: What It Means for Buyers

Puchong, Malaysia – March 2025 – The arrival of Jetour in Malaysia has sparked excitement among SUV enthusiasts, with models like the Jetour Dashing making their debut. However, while Jetour is globally recognized as a sub-brand under Chery Holding Group, it operates as a completely separate entity in Malaysia, managed by an independent distributor.

As Jetour begins its expansion in Malaysia, prospective buyers may wonder how this separation from Chery Malaysia affects their ownership experience.

Jetour Malaysia: A Different Distributor, A Different Experience

Unlike Chery Malaysia, which directly manages its own operations, Jetour’s entry into the Malaysian market is handled by a separate distributor. This distinction has significant implications for after-sales service, warranty coverage, and long-term brand perception.

1. Warranty & After-Sales Support

Since Jetour is not under Chery Malaysia’s network, owners must rely on Jetour Malaysia’s service centers for maintenance, warranty claims, and spare parts. Key points include:

✅ Warranty coverage differs from Chery models – Jetour’s distributor determines the terms, unlike Chery Malaysia’s established 7-year warranty program.

✅ Service locations are separate – Chery Malaysia’s official OMODA & Tiggo service centers will NOT cover Jetour models.

✅ Spare parts availability depends on Jetour Malaysia’s distributor, which may differ from Chery Malaysia’s supply chain.

With Jetour still establishing its footprint, potential buyers should verify the number of available service centers, spare parts accessibility, and warranty policies before making a decision.

2. Brand Perception: Jetour vs. Chery in Malaysia

Though Jetour benefits from Chery’s engineering and technology globally, in Malaysia, it must build its own reputation and trust from scratch.

🔹 Chery Malaysia has gained significant momentum with models like the OMODA 5 and Tiggo series, backed by a strong network of 3S and 4S service centers.

🔹 Jetour Malaysia, as a new entrant, must establish its own credibility in terms of reliability, resale value, and long-term brand presence.

🔹 Resale value concerns – Chery Malaysia’s growing market presence strengthens its brand reputation, while Jetour’s resale value will depend on its distributor’s success.

The separation between the two brands raises an important question: Will Jetour Malaysia provide the same level of quality and after-sales support as Chery Malaysia?

3. What Does This Mean for Malaysian Buyers?

The Jetour Dashing presents an attractive package with its bold design, premium interior, and modern tech. However, buyers must consider whether the support infrastructure is strong enough for long-term ownership.

Potential Jetour owners should ask:

✅ How many Jetour service centers are available nationwide?

✅ What are the official warranty terms?

✅ Is spare parts supply consistent and readily available?

Jetour’s Future in Malaysia: Challenges & Opportunities

For Jetour to succeed in Malaysia, its distributor must prioritize:

🚘 Expanding after-sales service centers – A strong 3S/4S network is crucial for customer confidence.

📢 Building brand trust – Consumers need assurance that Jetour is not just a short-term presence.

💰 Competitive pricing & strong resale value – Jetour must prove its reliability against established competitors like Chery, BYD, and Proton.

While Jetour’s global connection to Chery is a strength, in Malaysia, its success will depend on its independent distributor’s ability to deliver on quality, service, and support.

Final Thought: Should You Buy a Jetour?

✅ If you love the design and features and trust the distributor, Jetour could be an exciting new SUV option.

✅ If you’re comfortable with a newer brand in Malaysia, it may be worth considering.

❌ If you prioritize established after-sales support and resale value, you may prefer Chery’s official lineup instead.

As Jetour prepares to make its mark in Malaysia, consumers will ultimately decide whether this newcomer can compete with its more established rivals.

For more information on Jetour’s models and service network, visit Jetour Malaysia’s official website or authorized dealerships.